There Are Two Types of Jewelry Stores...

.....in my opinion.

I always think it's fun to see the world in a larger picture, in their two types if you will: aisle or window. Smoker or non. Democrat or Republican. (Yes, I know there are usually more than two choices, but it's more fun this way!)

Back to the jewelry store: my theory.......

There are those stores who carry designer jewelry and those various lines that they carry create their personality.

Then there are those who market their own store as the brand and the designer lines they carry (if they carry) are secondary.

Neither is better than one or the other; that's just the two types or store that I often see. If you're a retailer, it's smart to know which category you are in and plan accordingly. Your store's personality can be promoted differently to your customers and should be.

Sort of an apples and oranges thing. Food for thought.

posted by Caroline Stanley @ 10:09 PM