Adding PINK Is Not A Sales/Marketing Strategy
Ok, I can't believe it's 2007, women have enormous purchasing power and discretionary income and I have to say this, but here goes:
Just adding pink to a product does NOT make it suitable or attractive to women.
REALLY.
Just adding pink to a product does NOT make it suitable or attractive to women.
REALLY.
I was in a national sporting goods chain store this weekend. Many products that you usually see marketed to men were now just the same, except pink! I've been in this particular chain store before -- and this trend toward pink is new to this establishment, although it's certainly not a new concept.
The pinkness of the products was certainly worth a mention to our little group. I marveled aloud about how amazing it was that this national chain did not know that simply adding pink wasn't going to make women want to buy it. Where was their marketing research??? Had they grown so used to selling golf-clubs to men that they couldn't fathom how a woman bought? No women executive employees to tell them they were crazy?
One of our group agreed to the nth degree, saying she would NEVER buy a product that had been pinked, just to make it appeal to women. (Note: these were not products relating in any way to purchasing for charity donations; just random for-sale items that were suddenly pinked, in all or in part.) I'm not even sure where else to go with this blog entry. It just blows my mind that anyone thinks that by changing the color of a product to pink, that it will then interest women.
Of course, slagging sales are probably a just karmic reward for this sort of poor marketing. I shall take comfort in that.
posted by Caroline Stanley @ 10:02 AM
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