It's Alive!

Yes, it's true. The book is printed and now is available for sale. (Applause and cheering!)

Visit us online to place your order or dial us direct at 310-937-8997. Quantity pricing available. Want to know more? Read on.

Southern California – Third-generation jeweler Caroline Stanley has teamed up with certified image consultant and jewelry designer Cynthia Sliwa to co-author Jewelry Savvy: What Every Jewelry Wearer Should Know.

“The book looks at jewelry in a different way – combining product knowledge about jewelry with knowledge about wearing jewelry as well as tips for purchasing and maintaining jewelry,” says Stanley about the new book. “We also ensure that readers know that their local jeweler is a great resource for their many jewelry needs.”

Front cover of the new book by Sliwa and Stanley, Jewelry Savvy: What Every Jewelry Wearer Should KnowSliwa concurs. “Our book takes an individualized approach to jewelry. We emphasize flattering each wearer based on principles of image consulting, which are, essentially, principles of art. For many readers, our book will provide an exciting new perspective on jewelry and how it presents opportunities for self-expression.”

Jewelry Savvy offers a comprehensive jewelry education in its 224 pages, covering what the authors call “everything that people should know about jewelry but probably have never been taught,” from making smart choices in developing a jewelry wardrobe to creative methods of recycling jewelry that no longer delights. The book contains more than 100 images, many commissioned to illustrate specific points about choosing jewelry that flatters the wearer. Stuller, Inc. and Landau, Inc. generously contributed images to the book, giving it a wonderful visual quality.

The authors offer retail jewelers several methods for using Jewelry Savvy in their stores:
-- Offering it for sale (quantity pricing available)
-- Using it as a training guide for sales associates
-- Offering to better customers as a gift
-- Planning an in-store event in conjunction with jewelry wardrobing classes.

The book also contains a number of Savvy Tips, offering the reader small tidbits of a smart jewelry education throughout its pages.

Jewelry Savvy: What Every Jewelry Wearer Should Know is arranged into five parts:

PART 1: Your Jewelry Wardrobe is an introduction to the basic categories of jewelry (earrings, necklaces, bracelets, etc.) and a discussion of the physical features of the wearer
that might be considered in choosing jewelry. The authors also share smart solutions for jewelry that needs a bit of troubleshooting to work well and fit comfortably.

PART 2: Understanding Your Personal Style discusses the additional considerations of personality, face shape and personal color palette; wearing jewelry with eyeglasses; adorning specific body types, and putting it all together for a look that jewelry wearers will find flattering.

PART 3: All That Glitters provides a primer on metals, gemstones (with specific chapters on diamonds and pearls) and costume jewelry.

PART 4: Special Interests explores jewelry for men and brides-to-be.

PART 5: Now That You’re An Aficionado investigates how to acquire the pieces you really want; provides useful recommendations for the care and maintenance, storage and security, and creative recycling of jewelry; and discusses jewelers and appraisals.

Jewelry Savvy is written to appeal to those who are just beginning their jewelry collections as well as those who already have a jewelry wardrobe. “This book is a wonderful resource and a thoughtful present for anyone who loves jewelry. It’s the perfect accompaniment to a piece of jewelry to commemorate a special occasion, such as graduation or Sweet 16, for a young woman first learning about jewelry,” notes Sliwa.

“We’re pleased that so many retailers have expressed interest in sharing this book with their sales associates, as well as purchasing books as both inventory and customer gifts,” concludes Stanley.

The book is available and sells for $19.99. Copies may be purchased soon at online at http://www.jewelrysavvybook.com/, or for faster service, please call 310-937-8997. (For bulk orders, personalized copies, speaking engagements, in-store events or questions, please visit the website for additional contact information and assistance.)

About the Authors:
Caroline Stanley, a lifetime jewelry veteran, is a third-generation jeweler running her own jewelry-marketing firm. She grew up behind the jewelry counter helping customers and learning the business. Today, Caroline writes and teaches, develops training programs, consults internationally, markets and communicates, and works with her varied clients.

Cynthia A. Sliwa is a lawyer, a certified image consultant and the creator of Apprecia Fine Jewelry for full-figured women. She is also an avid collector of vintage costume jewelry. Cynthia provides workshops and image consulting services for jewelers and other professionals and their clients, writes for several publications, and coaches individuals on personal image.

posted by Caroline Stanley @ 5:02 PM