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Red Jewel Inc.

Industry-savvy marketing, consulting and communications for the fine jewelry trade.

Tuesday, May 22, 2007

Day of Randomness

It's been busy here at the International offices of Red Jewel. :)

Was traveling last week and trying to get everything ready for the book launch this week, so today it's a random posting.

1. Quote for today
Tact is the ability to describe others as they see themselves. — Abraham Lincoln

Let's all keep this smart quote in mind as we prepare for the JCK Show. Surely that will come in handy at some point.

2. Great Link
I read about this company in one of our trade mags e-news. I can't remember which and can't find it through a quick site search -- ooops! Anyway, it's a link to a new line of jewelry for same sex couples. Smart marketing to an (I believe) underserved part of the public that would likely buy jewelry. Smart!

3. Blogging
If you're not a blogger, give it some thought. JCK is doing a great job (of course, I think that as I am one of their bloggers!) and Modern Jeweler has a smart read, too. The recent Centurion Newsletter circulated by Howard Hauben is about tech and your business and covers blogging a bit.

It was of interest to me, as 1) I'm a blogger (here and on JCK) and 2) I believe it's a fabulous way for jewelers and designers to communicate with their customers. How interesting would it be to show a piece of jewelry you're creating from start to finish on your website, day-by-day. I'd bet money it would be sold before it was finished. :)

Just a thought. Any favorite blogs you'd like to share with me? Email me: caroline@redjewel.com.